With popular Netflix shows such as Selling Sunset, and with our latest feature in this month’s publication of The London Magazine, it seems like everyone is keen to understand more about how home staging can enhance their sale. Below, the team share everything you need to know about this ever increasingly popular property selling tactic. 

What are potential buyers looking for and how does home staging affect this? 

Since the beginning of the pandemic, emphasis on green space and outdoor space has risen. Versatile, efficient use of space is key, as many properties, particularly within Prime areas of London, are limited on outdoor space. However, the staging of a property can be just as important, as the staging of the interior space reflects a new-found aspect of home life that perhaps wasn’t so appreciated pre-pandemic.

How does home staging result in a successful sale?

According to this year’s Home Staging Association Report, it takes on average 45 days is the average for a property to receive an offer. 

Home staging reinforces the idea of a more emotional purchase. Staging a room allows the prospective buyer or tenant to truly imagine themselves living the space. When someone can connect with a property on a personal level and envisage themselves amongst family and friends enjoying the space, there is a powerful emotional pull in the direction of purchase. The emphasis on carefully targeted staging is also necessary as it must reflect the lifestyle and aspirations of the individual. Top-tier staging creates a blank canvas for people to project their lives onto, without seeming so plain that it appears dull and uninspiring. 

How can you take staging your property to the next level?

Talking points surrounding feature items within the staging can help to create a narrative around the property. Carefully selected and blended pieces make the setting appear organic. Therefore, helping the viewer to engage with it and envisage their own story/plans for the property. A few statement pieces can bring out the natural features of the home without seeming too contrived or unnatural, at the same time as standing out from other comparable properties.

60% of agents agree that a staged property increased the property value compared to a non-staged one*. An example of this is, were approached to dress an outstanding Grade-II listed Manor House, Caron Place, located in the gated development of the former Beaufoy Vinegar Distillery. After 5 months, the 7-bedroom property was sold for an impressive £12 Million.